Creative Confidence

Overview

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. The Kelley brothers—founders of IDEO and the Stanford d.school—introduce strategies and techniques to help you discover your creative confidence. Through case studies and exercises, they show how creative confidence can be learned and applied. Whether you're a manager, entrepreneur, or simply someone who wants to put new ideas into action, Creative Confidence will give you the courage to make that happen. The book walks you through the key stages of design thinking and shows how to apply human-centered design to business and life challenges.

Key Takeaways

• Everyone has creative potential - it can be learned and practiced
• Design thinking: empathize, define, ideate, prototype, test
• Embrace experiments and learn from failures
• Human-centered design puts people at the center of innovation

Who Should Read This Book?

Why Read Creative Confidence?

Creative Confidence is widely regarded as essential reading in the product design & uxspace for product managers. Tom Kelley's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 2,456 reviews and an average rating of 4.5 out of 5, Creative Confidence has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.