Creative Confidence

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. The Kelley brothers—founders of IDEO and the Stanford d.school—introduce strategies and techniques to help you discover your creative confidence. Through case studies and exercises, they show how creative confidence can be learned and applied. Whether you're a manager, entrepreneur, or simply someone who wants to put new ideas into action, Creative Confidence will give you the courage to make that happen. The book walks you through the key stages of design thinking and shows how to apply human-centered design to business and life challenges.