Hooked

Overview

Nir Eyal reveals the Hook Model that explains how successful products create user habits through a four-step process.

Key Takeaways

• The Hook Model framework
• Trigger-Action-Reward-Investment cycle
• Building user habits ethically
• Increasing engagement and retention

Who Should Read This Book?

Why Read Hooked?

Hooked is widely regarded as essential reading in the product design & uxspace for product managers. Nir Eyal's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 2,341 reviews and an average rating of 4.5 out of 5, Hooked has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.