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Mapping Experiences
HIGH_DENSITY_DATA
FILE_REF: 37 // VERIFIED_ENTRY
ENTRY_DATE2020_01_01

Mapping Experiences

Primary_AuthorJames Kalbach
Subject_DomainProduct Design & UX
Reader_Fitintermediate

01_ABSTRACT_SYNOPSIS

Mapping Experiences is a guide for using diagrams to see and understand customer experiences. Learn journey mapping, service blueprints, and experience diagrams.

02_INDEX_NODES

  • Customer journey mapping techniquesP.042
  • Service blueprintingP.084
  • Aligning teams around customer experienceP.126
  • Using diagrams to drive product decisionsP.168
PUBLICATION_DATE2020
ISBN_RECORD978-1492076636
PAGES472_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_ID37
FILE_SIZE23.6_MB_RAW
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