HIGH_DENSITY_DATA
FILE_REF: 158 // VERIFIED_ENTRY
ENTRY_DATE2009_01_01
Predictably Irrational
01_ABSTRACT_SYNOPSIS
Dan Ariely reveals the surprising forces that shape our decisions and how to design products around human irrationality.
02_INDEX_NODES
- Anchoring effectsP.042
- Relativity in decision makingP.084
- The cost of social normsP.126
- Behavioral economics principlesP.168
PUBLICATION_DATE2009
ISBN_RECORD978-0061353246
PAGES384_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID158
FILE_SIZE19.2_MB_RAW
STATUSAVAILABLE
03_ASSOCIATED_DISCIPLINES
Editorial_Note
Why this book matters
Great for PMs working on pricing, conversion, or choice architecture. It helps explain non-rational user behavior that standard analytics often fails to capture alone.
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
Editorial_Method
How this book page is curated
PM Books Directory exists to help product managers find high-signal books faster. We prioritize practical usefulness, durable ideas, and clear guidance on who each book is for.
We organize pages using topic relevance, reader fit, durable frameworks, and practical usefulness rather than pure popularity alone.
Read the editorial policy
