Predictably Irrational

Overview

Dan Ariely reveals the surprising forces that shape our decisions and how to design products around human irrationality.

Key Takeaways

• Anchoring effects
• Relativity in decision making
• The cost of social norms
• Behavioral economics principles

Who Should Read This Book?

Why Read Predictably Irrational?

Predictably Irrational is widely regarded as essential reading in the product design & uxspace for product managers. Dan Ariely's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 5,432 reviews and an average rating of 4.5 out of 5, Predictably Irrational has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.