HIGH_DENSITY_DATA
FILE_REF: 158 // VERIFIED_ENTRY
ENTRY_DATE2009_01_01
Predictably Irrational
01_ABSTRACT_SYNOPSIS
Dan Ariely reveals the surprising forces that shape our decisions and how to design products around human irrationality.
02_INDEX_NODES
- Anchoring effectsP.042
- Relativity in decision makingP.084
- The cost of social normsP.126
- Behavioral economics principlesP.168
PUBLICATION_DATE2009
ISBN_RECORD978-0061353246
PAGES384_UNITS
LANGUAGEENGLISH
LEVELALL
RECORDS_ID158
FILE_SIZE19.2_MB_RAW
Editorial_Note
Why this book matters
Great for PMs working on pricing, conversion, or choice architecture. It helps explain non-rational user behavior that standard analytics often fails to capture alone.
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
