The Back of the Napkin

What if there was a way to more quickly understand business challenges, communicate ideas, and solve problems using simple pictures? There is. Roam demonstrates that everyone is born with a talent for visual thinking, and with simple frameworks anyone can use that talent to make problems clear, communicate with impact, and sell ideas. The book introduces the "visual thinking" process and shows how to use simple drawings to clarify complex ideas, communicate concepts that words can't capture, and develop innovative solutions. You don't need to be an artist to draw for thinking and communication—you just need to understand the basic visual elements and frameworks. For product managers who need to communicate complex concepts and align stakeholders, visual thinking is an invaluable skill.