Universal Principles of Design

Overview

Whether a marketing campaign, a museum exhibit, a video game, or a complex control system, the design must be compelling and effective. Universal Principles of Design is the first cross-disciplinary reference of design.

Key Takeaways

• 125 fundamental design principles
• Cross-disciplinary design thinking
• Practical examples for each principle
• Evidence-based design decisions

Who Should Read This Book?

Why Read Universal Principles of Design?

Universal Principles of Design is widely regarded as essential reading in the product design & uxspace for product managers. William Lidwell's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product design & ux, this book provides practical frameworks and real-world examples that you can apply immediately.

With 1,823 reviews and an average rating of 4.7 out of 5, Universal Principles of Design has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.