HIGH_DENSITY_DATA
FILE_REF: plg-forget-the-funnel // VERIFIED_ENTRY
ENTRY_DATE2022_01_01
Forget the Funnel
01_ABSTRACT_SYNOPSIS
Forget the Funnel is useful for product-led teams because it reframes growth around customer progress after signup rather than top-of-funnel motion alone. Laudi and Suellentrop focus on retention, expansion, and the operational habits required to deliver recurring value over time. It is particularly relevant for PMs responsible for onboarding, activation, or post-acquisition growth loops.
02_INDEX_NODES
- Why customer-led growth creates better retention and expansion than funnel-first thinkingP.042
- How PMs can connect onboarding, adoption, and expansion into one growth systemP.084
- A stronger lens for recurring value in subscription-style productsP.126
- Why growth quality matters more than acquisition volumeP.168
PUBLICATION_DATE2022
ISBN_RECORDN/A
PAGES256_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_IDplg-forget-the-funnel
FILE_SIZE12.8_MB_RAW
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