HIGH_DENSITY_DATA
FILE_REF: growth-handbook-1 // VERIFIED_ENTRY
ENTRY_DATE2025_01_01
Growth Product Manager's Handbook
01_ABSTRACT_SYNOPSIS
Growth Product Manager's Handbook is a focused playbook for PMs who own growth loops instead of one-off launch plans. Eve Chen breaks the discipline into core operating areas such as activation, retention, monetization, and experimentation so readers can connect growth work to product strategy instead of treating it as a separate function. It is especially useful for teams that want a clearer framework for measuring user value and compounding product-led growth over time.
02_INDEX_NODES
- How growth PMs translate business goals into product-led growth systemsP.042
- A practical approach to activation, retention, and monetization tradeoffsP.084
- Experiment design patterns for testing growth ideas without vanity metricsP.126
- Ways to align growth work with long-term product value rather than short-term spikesP.168
PUBLICATION_DATE2025
ISBN_RECORD978-1098156282
PAGES397_UNITS
LANGUAGEENGLISH
LEVELINTERMEDIATE
RECORDS_IDgrowth-handbook-1
FILE_SIZE19.9_MB_RAW
Use this book as a reading hub
Branch into adjacent guides, author pages, and category pages from here.
