Positioning

Overview

Positioning is the first body of thought that comes to grips with the problems of communicating in an overcommunicated society. In the positioning era, you must know how to build your own platform by carving out a niche in the customer's mind. The battle is not for shelf space or market share. The battle is for a place in the customer's mind. Al Ries and Jack Trout explain how to position your product, your company, or yourself to stand out in a crowded marketplace. This book changed the face of marketing and advertising and is still essential reading for anyone in product marketing, brand management, or strategic planning. With real-world examples and timeless principles, Positioning shows you how to differentiate your offering and win the battle for your customer's mind.

Key Takeaways

• Own a word or position in the customer's mind
• Be first or create a new category you can be first in
• What you say is less important than how you're perceived
• Repositioning the competition is often more effective than positioning yourself

Who Should Read This Book?

Why Read Positioning?

Positioning is widely regarded as essential reading in the product marketing & gtmspace for product managers. Al Ries's insights have helped thousands of product professionals improve their craft and deliver better products.

Whether you're an aspiring product manager looking to break into the field or an experienced PM seeking to deepen your expertise in product marketing & gtm, this book provides practical frameworks and real-world examples that you can apply immediately.

With 3,671 reviews and an average rating of 4.5 out of 5, Positioning has proven its value to the product management community. Join the thousands of professionals who have benefited from this essential resource.