Marketing Strategy Books
Curated selection of product management titles covering marketing strategy
2 books in this topic
Product Marketing Misunderstood
by Richard King
4.4
(234)How to establish a critical function for your product's success.
View Details
Positioning
by Al Ries
4.5
(3,671)The marketing classic that introduced the concept of positioning and how to own a distinct place in your customer's mind.
View Details